Evangelical Christian Credit Union becomes AdelFi
Financial Institution Pledges to Give Back 10% to Spreading the Gospel
BREA, Calif. — Evangelical Christian Credit Union (ECCU) is changing its name and brand to better serve Christian consumers, businesses, nonprofits and ministries.
After a year-long process to better understand how the ECCU brand was perceived by its staff, members, non-members and the wider Christian community, ECCU leadership determined that a new name and a new brand would better attract potential members and help fuel future growth. . The research specifically highlighted the challenges of the old name ECCU in providing a common definition and understanding to potential Christian members who were unsure if they would be eligible for membership.
“Being ECCU is a digital financial institution, the new AdelFi name instantly appeals to tech-savvy Christian consumers, while demonstrating our continued commitment to our mission of empowering our members to invest in their faith,” said Abel Pomar, President. and CEO of AdelFi.
The AdelFi name aligns strongly with the mission of the institution. It derives from the New Testament Greek word Adelphos/Adelphe/Adelphoi, which means “brother/sister/brother”, with “Fi” representing the company’s commitment to financial expertise and biblical stewardship.
“Our new name will also feature the slogan ‘Better banking. A higher goal. ” said Jimmy Lee, Vice President of Marketing at AdelFi. “In recent years, the credit union has enhanced its digital banking services, and under the new brand, we will continue our commitment to supporting the spread of the gospel by donating 10% of profits each year to organizations, ministries and nonprofit Christian organizations.”
While AdelFi offers a variety of banking options, including checking, savings, loans, home mortgage and credit cards, all available through a digital banking experience, the financial institution provides more than simple banking transactions.
With a global membership, AdelFi members join in a partnership with other Christian believers working together to protect their God-given financial resources, improve their tax lives, and make a substantial impact on the world for Christ through investments. targeted. Each member account helps fund loans to churches and ministries that spread the gospel and helps provide banking services to missionaries serving internationally, as well as grants to ministries and Christian nonprofit organizations.
For more information, visit www.AdelFiBanking.com.
About AdelFi (formerly ECCU)
AdelFi was founded in 1964, originally as the Conservative Baptist Credit Union, which merged in 1984 with the Association of Christian Schools International Credit Union to form the full-service financial institution it is today. today. AdelFi is committed to the mission of equipping individuals and Christian businesses and ministries to better manage their financial resources so they can pursue their God-given mission. AdelFi will begin its next 60 years as a growing alliance of more than 12,000 individuals and organizations whose combined banking business helps support the spread of the gospel in more than 130 countries around the world. AdelFi looks forward to serving even more Christ-centered individuals, families, ministries, and businesses to protect, grow, and share their financial resources.
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Heidi McDow, A. Larry Ross Communications
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